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Marketing
Nuts and Bolts of Dental Practice Marketing PART 2
We continue exploring this important subject with discussion and an extended Q&A session.
Without new patient leads, your dental practice is dead in the water. But where do new patients come from? Making your practice known to your marketplace is a tremendous job, but someone has to do it.
Nuts and Bolts of Dental Practice Marketing
Without new patient leads, your dental practice is dead in the water. But where do new patients come from? Making your practice known to your marketplace is a tremendous job, but someone has to do it.
Watch study club where will explore the “nuts and bolts” of marketing and lay out just what the typical practice can hope to accomplish on their own – and how to expand on that effort if needed.
Improve your Community and your Practice with Charity with Dr. Craig Spodak
Dr. Craig Spodak will share with you how he has kept that passion alive by incorporating charity into his practice. Dr. Spodak was so inspired by giving back, that he, along with Giancarlo Stanton (Professional Baseball Player of the Miami Marlins), founded All-Star Smiles Foundation, a dental charity that offers free dental care to underserved children in the community each February.
Success with Referral Systems
Everyone can feel a bit squeamish about asking for a referral, but when you are making the patient experience a primary focus of your practice, referrals come easily.
Radical Branding with Michael DiFrisco
Most dental marketing sucks because most dental practices try to MARKET their businesses before they BRAND their businesses. They’re putting the marketing cart before the branding horse. The number one problem in dental marketing is the lack of a brand strategy—the reason a prospective patient should choose Brand You over Brand B. As a result, your dental marketing sucks.
How to Create a Powerful Team Culture that Benefits both the Dentist and the Team with Dr. Craig Spodak & Josh Robbins
We all like to think that the customer or patient is always right. But the most successful practices make the emotional and financial well-being of the team their top priority. We will be talking about strategies to keep your team a top priority, how that provides a positive ROI, and how the investment in your team allows you to leverage your time and build your practice, and have a life.
7 Steps to a High Performance Practice with Dr. Todd Snyder
Dr. Todd Snyder, DDS, AAACD, is a successful practice owner, cosmetic dentist, author, and international lecturer. Dr Snyder offers a lot on many levels to not only his patients but also his colleagues around the world.
The Basics of Internet Marketing
Without letting potential patients know that you exist, even the best clinicians will find themselves engaged in thumb-twiddling. We took a quick look at some of the basics of marketing your dental practice.
Using the Science of Influence In Your Dental Practice with Dr. Christopher Phelps
Wouldn’t you like to get more of your patients to say YES to your treatment recommendations? To have them pay their bill before they walk out of the office? To show up for their appointments or at least call you if they can’t make it? The answers to these questions and more stem from the science of influence and persuasion. Join us as we introduce you to the work of Dr. Robert Cialdini, author of the book Influence: The Science and Practice and show you how Dr. Phelps has been ethically using his 6 Principles of Persuasion in his practices to set the stage for his patients to say YES. More importantly, Dr. Phelps will show you the systems he created that will allow you to use them as well!